Helping Canadians create families
We’re proud to be the team behind Canada’s first end-to-end family-building platform, offering expert care, inclusive coverage, and seamless support every step of the way.
We’re proud to be the team behind Canada’s first end-to-end family-building platform, offering expert care, inclusive coverage, and seamless support every step of the way.
Sprout was born from shared experiences and a deep understanding that the path to parenthood can be both confusing and isolating. Many navigate fertility treatments, surrogacy, or adoption processes without clear support.
Through trusted resources, leading clinics, and expert care, we aim to bridge the gaps in Canada’s healthcare and benefits systems.
We come from diverse backgrounds in healthcare, technology, and other industries, united by one mission: improving access to family-building care.
Co Founder & CEO
Business builder, product enthusiast, and proud IVF baby. On a mission to break down barriers in fertility care and help millions of Canadians become parents.
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Co Founder & CEO
Business builder, product enthusiast, and proud IVF baby. On a mission to break down barriers in fertility care and help millions of Canadians become parents.
Co Founder & COO
Operations leader with a strong track record scaling Canadian tech companies. Deeply committed to providing inclusive, accessible support for growing families.
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Co Founder & COO
Operations leader with a strong track record scaling Canadian tech companies. Deeply committed to providing inclusive, accessible support for growing families.
Chief Technology Offier
Software engineering expert and IVF dad with 20+ years of experience. Passionate about web standards, open source, and building tech that supports family creation.
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Chief Technology Offier
Software engineering expert and IVF dad with 20+ years of experience. Passionate about web standards, open source, and building tech that supports family creation.
Design Lead
Design Lead
Sales & Partnerships Director
Sales & Partnerships Director
Head of Growth
Head of Growth
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Medical Advisor
Medical Advisor
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Board Member
Board Member
Our specialists and clinical advisors are the first point of contact, guiding patients through every step of their reproductive health journey.
With 20+ years of nursing experience, Elizabeth excels in patient care, clinical procedures, and education. She is recognized for her expertise in assessment and care planning focused on improving patient outcomes.
“Working with Sprout Family allows me to be part of a team who are helping individuals and couples achieve their dreams of parenthood. The fertility journey can be emotionally challenging and my goal is to offer empathy, guidance, clinical expertise and support to those navigating this path.”
Tanya is a fertility nurse who is passionate about working with individuals through one of the most personal journeys of their lives. She loves educating and supporting members through the ups and downs, making sure they feel seen, heard, and never alone, especially during moments that can feel overwhelming or isolating.
“I love working with Sprout members because I get to be a calm, caring presence during a time that’s full of big emotions. It means so much to offer support and help people feel empowered and cared for throughout their journey.”
Claire is a fertility nurse with over 4 years of experience working with intended parents, as well egg donors and surrogates on their journeys. She is dedicated to guiding and supporting individuals and families through their fertility journeys with empathy and expertise.
“Being part of the Sprout Family means I get to support amazing people through one of the most meaningful times in their lives.”
Dara Roth Edney, founder of Informed Fertility, provides inclusive, compassionate support rooted in both professional expertise and her personal journey through infertility and surrogacy. Learn more about Dara
Blair offers inclusive, trauma-informed fertility support, shaped by professional expertise and her own experience as a gestational surrogate. Learn more about Blair
Kate provides trauma-informed, culturally sensitive counselling for those navigating infertility, loss, and assisted reproduction. Learn more about Katie
Surrogacy and Donor Specialist with over nine years of experience supporting intended parents, surrogates, and donors, Robyn is known for her warm, approachable style rooted in lived fertility experience and trauma-informed care. For nearly a decade, she has had the honour of walking beside families as they navigate surrogacy, egg donation, and fertility journeys. Blending practical expertise with heart-led guidance, Robyn offers steady, honest support like a trusted friend who deeply understands the process from the inside out.
“This journey isn’t meant to be walked alone. I love being part of the Sprout community because we show up for each other—with real talk, big hearts, and zero judgment.”
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